2023 MASHSMD Award Winners

Gold: Marketing Elements: Video Production – Good Sam Anniversary Video, submitted by MPI
Silver: Strategy and Research: Strategic Marketing Plan – IPHI Brand Refresh, submitted by Institute for Public Health Information
Bronze: Collateral: Special Event Material – MWHC Stafford Hospital Free Community Baby Shower, Mary Washington Healthcare

Category Gold Awardees

Advertising

• Posters, Banners, Billboards – MWH Cardiac Patient Testimonial Billboard, Mary Washington Healthcare
• Print Advertising – Reach Your Peak, AB&C
• Radio Advertising – Arrive Alive - Buckle Up, AB&C
• Television Advertising – Good Sam TV Campaign, MPI

 Collateral

• Annual Report – Making Critical Health Data Useful for Today and Tomorrow: DHIN's FY21
  Annual Report, Delaware Health Information Network
• Special Event Material – MWHC Stafford Hospital Free Community Baby Shower, Mary Washington Healthcare
• Traditional Publications – Quit for Good, AB&C

 Marketing Elements

• Content Marketing – Top Five Myths about Hospice Care, Martin Communications
• Logo – HR4U, AB&C
• Video Production – Good Sam Anniversary Video, MPI
• Web Design – Pennsylvania Psychiatric Institute Website Development, Martin Communications

Strategy and Research

• Strategic Marketing Plan – IPHI Brand Refresh, submitted by Institute for Public Health Information

Public Relations and Social Media

• Public Relations – Baltimore Medical System Media Relations Campaign, 

  Devaney & Associates

2022 MASHSMD Award Winners

Gold: Exceptional Inhouse Campaign – Carroll Hospital "Better Together" Installation, Carroll Hospital | Devaney & Associates
Silver: Online Advertising – Vaccine Clinic Campaign, Mary Washington Healthcare
Bronze:  Content Marketing – Virtual Town Halls, Mary Washington Healthcare

Category Gold Awardees

Advertising

• Television Advertising – Einstein OB Campaign TV Spot, AB&C
• Radio Advertising – Einstein OB Campaign Radio, AB&C
• Print Advertising – Einstein OB Campaign Print Ads, AB&C
• Posters, Banners, Billboards – COVID-19 ED Readiness Campaign – Billboard, Mary Washington Healthcare
• Online Advertising – Vaccine Clinic Campaign, Mary Washington Healthcare

 Collateral

• Annual Report – Carroll Hospital "Making a Masterpiece" 2020 Annual Report, Carroll Hospital | Devaney & Associates
• Internal Communications – Feel the Love Elevator Wraps, Mary Washington Healthcare
• Traditional Publications – Baltimore Medical System's "Heartstrings" Case Statement, Baltimore Medical System | Devaney & Associates

 Marketing Elements

• Video Production – Sinai Hospital Residency Recruitment Videos, Sinai Hospital | Devaney & Associates
• Content Marketing – Virtual Town Halls, Mary Washington Healthcare
• Photography – Transplant Clinic Nurse Waves Goodbye After 5 Decades of Service, VCU Health Hume-Lee Transplant Center

 Strategy and Research

• Strategic Marketing Plan – Virginia’s Emergency Department Care Coordination Program (EDCC): A Blueprint for Reducing Super Utilization of the ED by 33%, Virginia Health Information
• Exceptional Inhouse Campaign – Carroll Hospital "Better Together" Installation, Carroll Hospital | Devaney & Associates

2020 MASHSMD Award Winners

Best in Show

• MedStar Georgetown University Hospital and AB&C for "Living Donor"

Awards of Excellence 

• Community Relations
  Chase Brexton Health Care and Devaney & Associates for “Hope Lives Here Fundraising Program"

• Events
  Children’s Hospital of Richmond at VCU and Padilla for “Virginia Treatment Center for Children Transforms Children's Mental Health"

• Media Relations
  Children's Hospital of Richmond at VCU and Padilla for “Virginia Treatment Center for Children Transforms Children's Mental Health"

• Patient Communications
  MedStar Georgetown University Hospital and AB&C for "Living Donor"

• Product and Service Marketing
  Children's Hospital of Richmond at VCU and P"adilla for Building Brand Through CHoR's Extra-Special Specialists"

• Websites, Microsites and Mobile
  Carilion Clinic and Modea for "CarilionClinic.org"

Awards of Merit

• Community Relations
  ndp for "VCU Health Run? 8k Promotion"

• Digital Advertising
  Centra Mental Health Services for "Pathways Recovery Lodge Video"

• Digital Advertising
  Carroll Hospital and Devaney & Associated for "Carroll Hospital Annual Check-Up"

• Direct Mail and Email
  American Nursing Credentialing Center and AB&C for "No More All-Nighters"

• Potpourri
  Mary Washington Healthcare for "MWHC Signs a Take of Needing a New EMR"

• Potpourri
  Mary Washington Healthcare for "MWHC Trauma Services and Alex's Story"

• Printed Materials
  Centra Rehabilitation and MPI for "RENEWed Brochure"

• Product and Service Marketing
  Doylestown Health and AB&C for "Urgent Care is Here"

• Public Health Communications
  Family Health Council of Central Pennsylvania and Gavin for "You've got this. We've got you."

• Public Health Communication 
  Delaware Department of Health and Social Services and AB&C for "Help is Here Delaware"

• Reputation and Brand Management
  ndp for "Caring for Patients. Honoring Life."

• Reputation and Brand Management
  ndp for "Baton Rouge General T"

• Social Media
  Centra Senior and MPI for "Facebook Advertising Helps Centra Senior Drive Interest"

• Social Media
  Centra Nurse Recruitment and MPI for "Using Facebook Advertising to Bolster Nurse Recruitment"

• Websites, Microsites and Mobile
  Anne Arundel Medical Group and GLC for "AAMG Physical Therapy Website"