Dave Brond
VP, Strategy and Planning
Aloysius Butler & Clark

This is really two intertwined questions. To build a strong brand presence, healthcare organizations should first understand what their brand means in the hearts and minds of their stakeholders (patients, family members, employees, providers, community and board members). Conducting qualitative and quantitative research with these audiences will uncover the strengths, weaknesses, opportunities and threats of your brand; identify differentiators and decision drivers; and establish a strong, compelling, unique brand position. From this positioning, brand elements can be created to authentically and positively communicate your brand to internal and external audiences.

Dean Browell, PhD
Chief Behavioral Officer, Feedback

The most straightforward way for healthcare organizations to leverage data analytics or listening is to incorporate listening into every part of planning and operational tracking. Your patient experience, the effect of changes downstream, the challenges and self-awareness of your population are all knowable without waiting for the annual survey. 

The Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) is thrilled to announce the winners of the 2024 MASHSMD Excellence in Healthcare Marketing Awards. These awards recognize the creativity, strategic innovation, and impactful contributions of healthcare marketing professionals and organizations across the Mid-Atlantic region. 

Notice: 2023 MASHSMD Annual Meeting
 
The MASHSMD Annual Meeting will be held virtually on Wednesday, October 18, 2023 from 8:00  - 9:30 a.m. (ET) 
 
This meeting is open to all current members, but only Professional Members in good standing will be eligible to vote. Sign into your account to register to receive the meeting details (Zoom link / call-in information). If your membership has lapsed, you will be able to renew. 
 
You can view the meeting agenda here. 
  
Register here for the 2023 Annual Meeting. 

We recently sat down with Becca Elias, who was our chapter’s first intern! Becca is a senior at Millersville University majoring in Communications. Becca was an intern at MASHSMD from May 2021 to August 2021 . In her role, Becca led a number of communications projects and initiatives that supported our organization and its mission. This included the planning and execution of this blog! Becca told our interviewer and board member Dan Carrigan that she hadn’t considered a career in health care, but found MASHSMD and applied.  

Meet  Colleen Jones

Read the Q&A blog with Colleen to learn more about her work, background and involvement with MASHSMD. 

Meet  Don Serfass

 Don Serfass is the Content Strategy and Sales Director at Baldwin Publishing in Washington Crossing, Pa. Baldwin Publishing licenses health and wellness content it has curated that is both editorially and medically reviewed. Most of its customers are in the medical field. He is a graduate of Rider University  in New Jersey.

Meet Dave Brond

 Dave Brond has known of MASHSMD for several years through his membership in SHSMD and the American Marketing Association, but it wasn’t until three years ago that he took action to get involved. Dave immediately joined the Board rather than starting out as a member and hasn’t looked back since.

Meet Amy Steinmann

 For about the past ten years, Amy Steinmann has been a dedicated member of MASHSMD. In 2008 she attended the Virginia Society of Hospital Marketing and Public Relations (VSHMPR) Fall conference. This was the first glimpse she had of what her future with us might look like as VSHMPR was one of the organizations that would later merge to form MASHSMD. Several years later, Amy had the opportunity to share her story and successes as a presenter at our Spring conference in May 2019. Being a part of MASHSMD for so long has allowed her to make connections with and learn from the challenges and triumphs of others who are doing similar work.

Meet Rebecca Elias

 Rebecca Elias was the Marketing & Communications Intern for MASHSMD during the summer of 2021. She commenced the organization's first ever blog series and is working to ensure it continues on after she is gone. Becca was a senior at Millersville University, earning a Bachelor of Science degree in Communications with a minor in History. You can find Becca on LinkedIn. 

Meet Shelley Marshall

  Shelley is a fairly new member to MASHSMD, but she quickly became more valuable to us after she joined our Board of Directors as part of the Marketing Communications Committee. She was first introduced to our organization by another Board member whom she had worked closely with over the past few years. She knew MASHSMD was the right place for her since meeting new people in her field is something that’s very important to her. Being part of our organization gives her the opportunity to use her experience and expertise to network with others while also supporting the mission of the organization.