MSHSMD Healthcare resource

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Welcome to the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD - "mash-med"). MASHSMD was formed in 2015 as the result of the merger of the Virginia and Maryland chapters of healthcare PR, marketing, communications and planning professionals. Our newly combined society will offer great benefits to our members including regional networking opportunities; timely, valuable educational programming; and a robust awards program to honor the great work done by our members.

Our board and committees are working now to build these benefits for our members, so stay tuned for additional information.

On this site you will learn who we are, what we do, and how we can be beneficial to you. Please don’t hesitate to contact us if you have any questions!

Upcoming Events



Friday, November 13, 2015

MASHSMD will host “Taking the fear out of Healthcare Marketing,” at The Place at Innsbrook in Richmond, VA.

Plan to walk away with useful tools to apply to your organization. Our speakers are experts in the field and are ready to help you overcome the anxiety some times present in healthcare marketing. At the MASHSMD 2015 Fall Conference you will learn:

  • How to strategically target your media relations campaigns and walk away with media training tips and industry
  • The importance of your health care brand and how to engage employees to align with your healthcare brand.
  • How to stand out in a highly competitive market using your research and your internal and external audiences
  • How to effectively reposition to the truest expression of your organization's essence.

You won’t want to miss this premiere gathering of healthcare public relations, marketing, communication, business development and planning professionals. Plan to attend November 13, 2015.



Questions?: Contact Eric Fletcher, MASHSMD President | This email address is being protected from spambots. You need JavaScript enabled to view it. | 540-741-0660

Shannon Martin, MASHSMD President-Elect | This email address is being protected from spambots. You need JavaScript enabled to view it. | 804-783-8140 ext. 325



©2013 Maryland Society for Healthcare Strategy and Market Development   All rights reserved.
Maryland Society of Healthcare Strategy and Market Development