Dean Browell, PhD
Chief Behavioral Officer, Feedback

The most straightforward way for healthcare organizations to leverage data analytics or listening is to incorporate listening into every part of planning and operational tracking. Your patient experience, the effect of changes downstream, the challenges and self-awareness of your population are all knowable without waiting for the annual survey. 

Dave Brond
VP, Strategy and Planning
Aloysius Butler & Clark

This is really two intertwined questions. To build a strong brand presence, healthcare organizations should first understand what their brand means in the hearts and minds of their stakeholders (patients, family members, employees, providers, community and board members). Conducting qualitative and quantitative research with these audiences will uncover the strengths, weaknesses, opportunities and threats of your brand; identify differentiators and decision drivers; and establish a strong, compelling, unique brand position. From this positioning, brand elements can be created to authentically and positively communicate your brand to internal and external audiences.