Dean Browell, PhD
Chief Behavioral Officer, Feedback

The most straightforward way for healthcare organizations to leverage data analytics or listening is to incorporate listening into every part of planning and operational tracking. Your patient experience, the effect of changes downstream, the challenges and self-awareness of your population are all knowable without waiting for the annual survey. 

Dave Brond
VP, Strategy and Planning
Aloysius Butler & Clark

This is really two intertwined questions. To build a strong brand presence, healthcare organizations should first understand what their brand means in the hearts and minds of their stakeholders (patients, family members, employees, providers, community and board members). Conducting qualitative and quantitative research with these audiences will uncover the strengths, weaknesses, opportunities and threats of your brand; identify differentiators and decision drivers; and establish a strong, compelling, unique brand position. From this positioning, brand elements can be created to authentically and positively communicate your brand to internal and external audiences.

The Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) is thrilled to announce the winners of the 2024 MASHSMD Excellence in Healthcare Marketing Awards. These awards recognize the creativity, strategic innovation, and impactful contributions of healthcare marketing professionals and organizations across the Mid-Atlantic region. 

Notice: 2023 MASHSMD Annual Meeting
 
The MASHSMD Annual Meeting will be held virtually on Wednesday, October 18, 2023 from 8:00  - 9:30 a.m. (ET) 
 
This meeting is open to all current members, but only Professional Members in good standing will be eligible to vote. Sign into your account to register to receive the meeting details (Zoom link / call-in information). If your membership has lapsed, you will be able to renew. 
 
You can view the meeting agenda here. 
  
Register here for the 2023 Annual Meeting.