2024 MASHSMD Marketing Excellence Awards

The MASHSMD Excellence Awards aim to recognize and reward creative and strategic excellence in healthcare marketing and communications. These awards are given out annually for the prior year's work.  

Integrated Marketing Campaigns

• Gold: Heart Month 2023, AtlantiCare and Aloysius Butler & Clark
• Silver: Medisolv Education Center, Medisolv and Devaney & Associates
• Bronze: Healthy Nurse Health Nation™ Elevating Nurse Wellness, American Nurses Association and Aha Media Group

 Content Creation & Management

• Gold: NIDA Asks, The National Institute on Drug Abuse and ICF Next
• Silver: Increasing Treatment Reach: Empathetic Marketing for Sex Addiction Recovery, Keystone ECU and Aha Media Group
• Bronze: 12 Smart Ways to Use Your Healthcare FSA Dollars, Inova and Aha Media Group

 Public Relations & Communications

• Gold: Cancer Awareness Public Relations Efforts, AtlantiCare and Aloysius Butler & Clark
• Silver: Tuerk House Ribbon Cutting, Banner Health and Devaney & Associates
• Bronze: Phoenix Children’s Annual Report, Phoenix Children’s and Aloysius Butler & Clark

 Advertising

• Gold: Focus on You, Raleigh Radiology and Media Partners
• Silver: Piedmont Community Services Fentanyl Awareness Campaign, Piedmont Community Services Board and Media Partners
• Bronze: Grand View Health Spine Campaign, Grand View Health and Aloysius Butler & Clark
  
  

Branding Design & Visuals

• Gold: Phoenix Children’s Brand Campaign, Phoenix Children’s and Aloysius Butler & Clark
• Silver: Wellsential Health Branding, Wellsential Health and Devaney & Associates
• Bronze: Bullies Never Win, Centers for Disease Control and Prevention and ICF Next

Best Overall Campaign

• Platinum: Phoenix Children’s Brand Campaign, Phoenix Children’s and Aloysius Butler & Clark

Read more the awards here.

2023 MASHSMD Award Winners

Gold: Marketing Elements: Video Production – Good Sam Anniversary Video, submitted by MPI
Silver: Strategy and Research: Strategic Marketing Plan – IPHI Brand Refresh, submitted by Institute for Public Health Information
Bronze: Collateral: Special Event Material – MWHC Stafford Hospital Free Community Baby Shower, Mary Washington Healthcare

Category Gold Awardees

Advertising

• Posters, Banners, Billboards – MWH Cardiac Patient Testimonial Billboard, Mary Washington Healthcare
• Print Advertising – Reach Your Peak, AB&C
• Radio Advertising – Arrive Alive - Buckle Up, AB&C
• Television Advertising – Good Sam TV Campaign, MPI

 Collateral

• Annual Report – Making Critical Health Data Useful for Today and Tomorrow: DHIN's FY21
  Annual Report, Delaware Health Information Network
• Special Event Material – MWHC Stafford Hospital Free Community Baby Shower, Mary Washington Healthcare
• Traditional Publications – Quit for Good, AB&C

 Marketing Elements

• Content Marketing – Top Five Myths about Hospice Care, Martin Communications
• Logo – HR4U, AB&C
• Video Production – Good Sam Anniversary Video, MPI
• Web Design – Pennsylvania Psychiatric Institute Website Development, Martin Communications

Strategy and Research

• Strategic Marketing Plan – IPHI Brand Refresh, submitted by Institute for Public Health Information

Public Relations and Social Media

• Public Relations – Baltimore Medical System Media Relations Campaign, 

  Devaney & Associates

2022 MASHSMD Award Winners

Gold: Exceptional Inhouse Campaign – Carroll Hospital "Better Together" Installation, Carroll Hospital | Devaney & Associates
Silver: Online Advertising – Vaccine Clinic Campaign, Mary Washington Healthcare
Bronze:  Content Marketing – Virtual Town Halls, Mary Washington Healthcare

Category Gold Awardees

Advertising

• Television Advertising – Einstein OB Campaign TV Spot, AB&C
• Radio Advertising – Einstein OB Campaign Radio, AB&C
• Print Advertising – Einstein OB Campaign Print Ads, AB&C
• Posters, Banners, Billboards – COVID-19 ED Readiness Campaign – Billboard, Mary Washington Healthcare
• Online Advertising – Vaccine Clinic Campaign, Mary Washington Healthcare

 Collateral

• Annual Report – Carroll Hospital "Making a Masterpiece" 2020 Annual Report, Carroll Hospital | Devaney & Associates
• Internal Communications – Feel the Love Elevator Wraps, Mary Washington Healthcare
• Traditional Publications – Baltimore Medical System's "Heartstrings" Case Statement, Baltimore Medical System | Devaney & Associates

 Marketing Elements

• Video Production – Sinai Hospital Residency Recruitment Videos, Sinai Hospital | Devaney & Associates
• Content Marketing – Virtual Town Halls, Mary Washington Healthcare
• Photography – Transplant Clinic Nurse Waves Goodbye After 5 Decades of Service, VCU Health Hume-Lee Transplant Center

 Strategy and Research

• Strategic Marketing Plan – Virginia’s Emergency Department Care Coordination Program (EDCC): A Blueprint for Reducing Super Utilization of the ED by 33%, Virginia Health Information
• Exceptional Inhouse Campaign – Carroll Hospital "Better Together" Installation, Carroll Hospital | Devaney & Associates

2020 MASHSMD Award Winners

Best in Show

• MedStar Georgetown University Hospital and AB&C for "Living Donor"

Awards of Excellence 

• Community Relations
  Chase Brexton Health Care and Devaney & Associates for “Hope Lives Here Fundraising Program"

• Events
  Children’s Hospital of Richmond at VCU and Padilla for “Virginia Treatment Center for Children Transforms Children's Mental Health"

• Media Relations
  Children's Hospital of Richmond at VCU and Padilla for “Virginia Treatment Center for Children Transforms Children's Mental Health"

• Patient Communications
  MedStar Georgetown University Hospital and AB&C for "Living Donor"

• Product and Service Marketing
  Children's Hospital of Richmond at VCU and P"adilla for Building Brand Through CHoR's Extra-Special Specialists"

• Websites, Microsites and Mobile
  Carilion Clinic and Modea for "CarilionClinic.org"

Awards of Merit

• Community Relations
  ndp for "VCU Health Run? 8k Promotion"

• Digital Advertising
  Centra Mental Health Services for "Pathways Recovery Lodge Video"

• Digital Advertising
  Carroll Hospital and Devaney & Associated for "Carroll Hospital Annual Check-Up"

• Direct Mail and Email
  American Nursing Credentialing Center and AB&C for "No More All-Nighters"

• Potpourri
  Mary Washington Healthcare for "MWHC Signs a Take of Needing a New EMR"

• Potpourri
  Mary Washington Healthcare for "MWHC Trauma Services and Alex's Story"

• Printed Materials
  Centra Rehabilitation and MPI for "RENEWed Brochure"

• Product and Service Marketing
  Doylestown Health and AB&C for "Urgent Care is Here"

• Public Health Communications
  Family Health Council of Central Pennsylvania and Gavin for "You've got this. We've got you."

• Public Health Communication 
  Delaware Department of Health and Social Services and AB&C for "Help is Here Delaware"

• Reputation and Brand Management
  ndp for "Caring for Patients. Honoring Life."

• Reputation and Brand Management
  ndp for "Baton Rouge General T"

• Social Media
  Centra Senior and MPI for "Facebook Advertising Helps Centra Senior Drive Interest"

• Social Media
  Centra Nurse Recruitment and MPI for "Using Facebook Advertising to Bolster Nurse Recruitment"

• Websites, Microsites and Mobile
  Anne Arundel Medical Group and GLC for "AAMG Physical Therapy Website"