MSHSMD Healthcare resource

Visit us on LinkedIn & Facebook!

LinkedIn logo iconFacebook logo icon

 Positions Available

The Mid-Atlantic Society of Healthcare Strategy & Market Development (MASHSMD) posts job openings for healthcare marketing positions throughout the states of Maryland and Virginia. If your organization has a job vacancy that you would like to post on the MASHSMD website, please send an email to Shannon Martin at This email address is being protected from spambots. You need JavaScript enabled to view it. with the following information: job title, organization name, job description, and contact information.


 MedStarHealthlog Transparent

Regional Dir Marketng/Communic

Category: Professional/MGMT/Physicians
Job Requisition: 10067839
Department: Marketing – South
Facility: MedStar Corporate and Shared Services
Schedule: Full Time
Shift: Day shift
Location: Arlington, VA

Provides overall strategic marketing & communications leadership and tactical direction for MedStar Health in a region, with specific focus on the entire service line. The RMD serves as a strategic marketing and communications advisor to the Medical Director and Administrative VP for the service line. In addition, the RMD collaborates with all site leads in region when implementing the annual marketing communications plan.

Responsibilities include analysis of current markets throughout the mid-Atlantic region; coordination and analysis of market research; ongoing assessment of trends and opportunities in the specialty among consumers and referring physicians; the development of integrated marketing plans; leadership and direction of the marketing teams in a region, and outside consultants, agencies and partnering organizations; the implementation of key tactical elements of the marketing plans; the development of formal presentations to executive, physician and board leadership that support the work and results of the marketing strategies; and the continual evaluation of marketing results to ensure effectiveness.

Qualifications

EDUCATION: Bachelor’s degree in communications, journalism, business or marketing required. Master’s degree preferred.

EXPERIENCE: 5 years of experience in marketing, preferably with at least five years of experience in healthcare and some advertising agency background preferred.

LICENSE/CERT/REG: No special certification, registration or licensure is required.

SKILLS: Excellent verbal and written communication skills; strong analytic and problem solving skills; ability to develop strategic and operating plans; strong management skills.

©2016 MedStar Health is an Equal Opportunity (EO) Employer and assures equal opportunity for all applicants and employees. We hire people to work in different locations, and we comply with the federal, state and local laws governing each of those locations.

 Apply

©2013 Maryland Society for Healthcare Strategy and Market Development   All rights reserved.
Maryland Society of Healthcare Strategy and Market Development