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2017 MASHSMD Excellence Awards:

The MASHSMD Marketing Excellence Awards celebrate the most outstanding work in the healthcare marketing and public relations industry from the previous year. 

MASHSMD Excellence Awards are open to both members and non-members of MASHSMD. We're seeking your best entries!



All program entries will be judged using the following criteria:

  • Goals (Research, planning and objectives)
  • Concept & Relationship Goals
  • Originality
  • Effectiveness of Execution (Writing, Design, Implementation)
  • Results/Outcomes

1. Community Relations

2. Public Health Communications

3. Patient Communications

4. Crisis Communications

5. Employee/Clinician Communications

6. Reputation/Brand Management

7. Product/Service Marketing


Tactics are individual components that contribute to the success of an overall program or campaign. If you are entering several related Tactics entries (for example, both print and web ads), please consider entering your campaign in one of the Program categories instead.

1. Events

2. Advertising

     A - PRINT


     C - WEB

3. Direct Mail/Email

4. Media Relations

5. Newsletters and Reports

6. Printed Materials

7. Social Media

8. Websites/Microsites/Mobile


All potpourri entries will be judged on creativity. This category is for those pieces of creative that may not have readily accessible results but the creative is outstanding. Judging categories will be determined by the number of submissions in this category.


• Both members and non-members of MASHSMD may submit entries for their health-related organizations; agencies and consultants may submit entries for clients.

• You may enter submissions in as many categories as you wish, but only two entries per organization, per category will be accepted.

• Entries must have been substantially produced between January 1, 2016 and December 31, 2016.

• Entries must be received by March 31, 2017


Rather than evaluating entries against others in a category, judges will assess and score each entry independently based on established judging criteria based on points.

The entry with the most points will receive an Award of Excellence and the entry with the second most points will receive an Award of Merit. A minimum number of points will be required to win an award.

Presentation of Awards

Awards will be announced at the MASHSMD 2017 Spring Conference Awards Luncheon on May 4 in Charlottesville, VA. We encourage that a representative from your organization or agency attend to receive your award. If you are unable to attend, please note that you will be notified and will need to make arrangements to pick up or have your award shipped at your expense.

Entry Fees

• MASHSMD members: $75/entry

• Non-members: $125/entry

Please make checks payable to:


• One check may be submitted for all entries.


Mike Dame | MASHSMD
Carilion Clinic - Strategic Development
213 McClanahan St., Suite 400
Roanoke, VA 24014


All submissions must be submitted electronically.

• Send your submission to This email address is being protected from spambots. You need JavaScript enabled to view it. -or- use WeTransfer if the file is too large.

Entries consist of three parts: 

1. Completed entry form

• Be certain to complete the entire entry form. Failure to complete the entire form could disqualify your entry.

• Entries should be separate and distinct from each other.

• If necessary, judges reserve the right to reclassify entries into a more appropriate category.

• To prepare the budget section of the entry form, consider: Design, Photography or Videography, Printing, Mailing Fees and Postage, Agency or Consultant Fees, Media Costs

• The summary of the submission should include: Challenge, Strategy/Goals, Execution, Results/Outcome using the form provided.

2. Two PowerPoint slide per entry

Slide 1- should include name of organization, organization and/or agency logo and name of submission.
Slide 2 - Include samples of creative. (If more slides are needed to show art you may include up to 2 additional slides, but only one slide will be shown during award ceremony.)


3. Submitted entry fee

Look for confirmation email of receipt within 48 business hours of submission to ensure receipt.


Award Luncheon Only - Registration

For more information, contact:

Kelsey Lewia, President-Elect, MASHSMD

Phone: 434.439.8608
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

DOWNLOAD the 2015 Inaugural MASHSMD Awards

©2013 Maryland Society for Healthcare Strategy and Market Development   All rights reserved.
Maryland Society of Healthcare Strategy and Market Development