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MASHSMD Board of Directors

Emily Thurston • President
Marketing Specialist of Marketing and Communications for Mary Washington Healthcare.

Kelsey Lewia • President-Elect
Account Executive for MediaPartners, Inc.

Eric Fletcher • Member Chair | Past President
As Senior Vice President of Marketing and Communications for Mary Washington Healthcare, Eric oversees corporate strategic development, marketing and patient satisfaction initiatives, including strategic marketing, brand management, public relations, customer service and communications. Eric formerly worked at High Point Regional Health System in North Carolina as chief marketing and business intelligence officer, where he maintained oversight of marketing, public relations, community outreach and data integration and integrity processes to improve organizational decision-making. A native of North Carolina, Eric received his Bachelor of Arts degree from the University of North Carolina, Chapel Hill and Master of Business Administration degree from Elon University. Throughout his career, Eric has received accreditations from the Public Relations Society of America, Lean Six Sigma and the Malcolm Baldrige National Quality Program.

Mike Dame • Treasurer
Mike Dame is the Vice President of Marketing and Communications at Carilion Clinic, which serves nearly 1 million people in Virginia through hospitals, outpatient specialty centers and advanced primary care practices. Since joining Carilion in 2008, Mike has led award-winning teams focused on patient-centered marketing that inspires patients to lead healthier lives and connects them with Carilion physicians and services. Mike began his professional life as a sportswriter in Orlando, covering major college sports, NFL and NASCAR (he was even a Heisman Trophy voter!) before transitioning to a career in web communications. He led Virginia Tech's web team from 2005-08, a time that included the horrific events of April 16, 2007. VT's online efforts in the wake of the tragedy won numerous awards, and Mike has been a frequent speaker on his experience at numerous conferences. He earned his B.S. in Journalism from the University of Florida and an M.B.A. from the Crummer Graduate School of Business at Rollins College in Winter Park, Fla.

Kerry Mossler • Recording Secretary
Kerry Mossler is Director of Marketing and Public Relations at Centra Southside Community Hospital (CSCH) in Farmville, Virginia. She has a Bachelor of Science from Longwood College and a Coordinate Degree from University of Virginia and Longwood College. She worked for seven years as a marketing and graphic design specialist at Longwood University. Prior to that, she was the owner of an independent graphic design business specializing in the creation of ad campaigns. She has been at Centra Southside Community Hospital for eight years. 

Meghan Rossbach Member Chair (MD)

Meghan Rossbach is marketing and communications project manager at Johns Hopkins Bayview Medical Center in Baltimore, Md. In this role, she provides oversight of marketing for various services lines, including but not limited to geriatrics, pediatrics, gynecology/obstetrics and psychiatry. Rossbach also is heavily involved in the promotion of Healthy Community Partnership and Called to Care, programs that focus on improving the health of the community through physician involvement, health education and caregiver training.

Rossbach began her career at the Medical Center in 2004 as a college intern and was progressively promoted to various roles throughout the past 12 years. She has experience with writing and designing publications; coordinating and developing special events; designing and scheduling ad insertions; art directing photo and video shoots; managing media relations; and writing for employee and consumer publications.

Rossbach graduated Cum Laude from the College of Notre Dame of Maryland with a bachelor’s degree in communication arts.

Sal Conino • Member-At-Large
Media Partners

Paula Dubay • Member At-Large
Marketing Director
Centra Mental Health Services

Pauline Singleton • Member At-Large
VCU Health

Anne Dreyfuss • Member At-Large
VCU School of Medicine

Open Positions
Treasurer 2018-2019
President Elect 2018-2019
PA Member Chair 2018-2019

Want to be more involved? Ask us how you can be part of the MASHSMD board. Contact This email address is being protected from spambots. You need JavaScript enabled to view it. | 540.741.1468
©2013 Maryland Society for Healthcare Strategy and Market Development   All rights reserved.
Maryland Society of Healthcare Strategy and Market Development